Post by jacknatches on Jan 27, 2018 15:29:07 GMT -5
Have I mined keyword research resources?
It’s not uncommon to run right to Google for ideas (though your AdWords account provides more in-depth data than this free tool), but Keyword Discovery, WordTracker, and other tools can provide additional insights. I’m partial to SEMrush, which suggests possible keywords that you may have overlooked in your own pages and posts (it analyzes more than 95 million keywords). You can also tune into the words people use at Social Mention. I’ve even checked the index at the back of a book for ideas.
Here are some keyword phrases I found at SEMrush. Within a few minutes, I had an Excel spreadsheet filled with 30,000 keyword ideas from a Fortune 100 company. Despite some high rankings, clearly the company has plenty of opportunities to rank better:
keyword phrases
Even if you find keywords among the data that’s available, you still need to know whether people are really searching for them. Your list might look suitable, but search counts matter. Yes, sometimes you should target a keyword phrase with 1,000 monthly searches. Quite often, you may want something less competitive. I don’t rule out keyword phrases with 50 searches a month, but I also don’t jump at ones with 30,000 searches. If I do go that high, it’s because the keyword phrase is relevant and the website has much going for it, especially in terms of inbound links.
It’s not uncommon to run right to Google for ideas (though your AdWords account provides more in-depth data than this free tool), but Keyword Discovery, WordTracker, and other tools can provide additional insights. I’m partial to SEMrush, which suggests possible keywords that you may have overlooked in your own pages and posts (it analyzes more than 95 million keywords). You can also tune into the words people use at Social Mention. I’ve even checked the index at the back of a book for ideas.
Here are some keyword phrases I found at SEMrush. Within a few minutes, I had an Excel spreadsheet filled with 30,000 keyword ideas from a Fortune 100 company. Despite some high rankings, clearly the company has plenty of opportunities to rank better:
keyword phrases
Even if you find keywords among the data that’s available, you still need to know whether people are really searching for them. Your list might look suitable, but search counts matter. Yes, sometimes you should target a keyword phrase with 1,000 monthly searches. Quite often, you may want something less competitive. I don’t rule out keyword phrases with 50 searches a month, but I also don’t jump at ones with 30,000 searches. If I do go that high, it’s because the keyword phrase is relevant and the website has much going for it, especially in terms of inbound links.